The Dog Box Team

Natalie Binedell

Natalie Binedell is the Owner, founder and manager of The Dog Box. She has always wanted to work with animals. She and her dogs growing up were inseparable. From playing dress-up, reading stories too and being their hairdresser (skew styles and all), they were truly best friends. Starting with very little and minimum resources, the Dog Box dream became a reality. After going through rehabilitation with their dachshund that was diagnosed with IVDD, she knew she wanted to get involved in rehabilitating and helping dogs. The Hydrotherapy became a part of The Dog Box’s plans. She continuously strives to improve her skills and knowledge.

Wilhelm Binedell

Wilhelm Binedell (Willem). He is the co-owner of the business and manager of the second mobile unit since 2014 but has been part of the The Dog Box from when it was just an idea. From rebuilding and repairing trailers and equipment to building cages, tables etc. he is our very own handy man. Besides his love for motorbikes and racing, he also has an unconditional love for all animals.

Rowena Goliath

Rowena has been with us from 2016. She is fully trained by Natalie working among side her for many years on the mobile unit and swiftly learned the skill & trade. Rowena is our head groomer and sales assistant at our branch in 6th Avenue, Melkbosstrand.

Melanie Johnson

We all know her better as Mel/Mella. She has been with us since 2019. Mel was trained by another institution and joined our team as trained groomer. She has worked on the mobile among side Natalie learning new skills of the trade. She is the head groomer on the mobile unit and has grown very close to all our regular clients and their furkids and provides a personal and professional grooming experience.


Kuda is new to the team. He is hard working and keen on learning something new. It is completely a new experience for him but he has worked with animals before and his love for animals comes naturally. He is a dog grooming washer and assistant and works on the mobile unit and occasionally at the parlours.