About Us

How we got started

The Dog Box opened its doors in 2010 and is owned and managed by Natalie and her husband Wilhelm Binedell. They started with one mobile unit for dog grooming in 2010. They expanded by opening the doggy parlour in Melkbosstrand in 2013 and shortly after that in 2014 a second mobile unit was on the road. 2019 We opened our second parlour in Edgemead together with a small pet store. During the unfortunate Covid 19 Lockdown period of 2020 we used the time to set up and launch our online store.

In 2015 Natalie completed her hydrotherapy certificate and the hydrotherapy centre was in the development phase. The centre was opened in 2016.

In 2009 Natalie completed her level 4 BTEC Professional Diploma in Business Management and Entrepreneurship. She obtained her Dog Grooming qualification in 2010 at the Dog Grooming College of South Africa.

She has then furthered her education by completing an ABC level 3 certificate in hydrotherapy for small animals which she obtained in the UK in 2015 at Greyfriers rehabilitation and hydrotherapy centre and in 2020 earned her title as a certified canine body worker. Her husband , Wilhelm , obtained a National diploma in small business management and marketing in 2005 at Cape Tech.